Architecture
The Psychology of Color: Why Modern Gray Minimalism Is a Mental Health Problem
May 19, 2026
In 1993, Margaret Keswick Jencks sat in a windowless corridor of a Scottish hospital and waited for the doctor to confirm what she already knew. Her cancer was back. The walls were institutional beige. The light was fluorescent. The air was thin in the way only hospital air gets thin. She wrote later that patients in spaces like that were left to "wilt" — not from the diagnosis, but from the room itself.She spent the last two years of her life designing the opposite. Maggie's Centres — seventeen of them now, scattered across NHS hospital grounds in the UK, designed by Frank Gehry, Zaha Hadid, OMA, Steven Holl, Snøhetta — are buildings made specifically so that people undergoing cancer treatment can feel like people again. Color is part of the medicine. Ab Rogers Design's Maggie's at the Royal Marsden is wrapped in glazed red terracotta. The palette continues inside. This is not decoration. It's part of the brief.